In March, the 3 zhelaniya brand conducted a large-scale campaign dedicated to the Nauryz celebration. The events took place in seven cities across Kazakhstan: Aktau, Atyrau, Aktobe, Uralsk, Kostanay, Petropavlovsk, and Pavlodar.

On March 21 and 22, branded spaces for residents and guests of the cities were set up in central squares and shopping malls. Visitors had the opportunity to take photos, participate in interactive activities, taste 3 zhelaniya products, and get one of over 4,000 branded gifts.

The design of the spaces was inspired by the traditions of Nauryz and reflected the main values of the holiday: hospitality, the joy of communication, and unity. During two days, the brand was creating a spring festival atmosphere enjoyed by more than 10,000 visitors.

By becoming part of the Nauryz celebrations, 3 zhelaniya shared vivid experiences, warm emotions, and the joy of the spring holiday with participants.